A Select Store: Salvation Army Select [Marketing Ideas]

The Salvation Army

Doing the most good.

Helping Americans increase quality of life and rebuild after disaster.

Community fellowship

-   Kroc Centers

-   Youth Camps

-   Recreation

Rebuilding Lives:

-   Disaster Relief

-   Prisoner Rehabilitation

-   Drug and Alcohol Rehabilitation

-   Fight Human Trafficking

Comfort and Support

-   Christmas Charity

-   Elderly Services

-   Community Cares Ministries

Soap

Hanger & Hanger Tag

Chair Cover

Scent bag/ Cedar bag

- Small made out of old t-shirts

Tie-dye shirt pins, key chains, etc.

Seed pack with seeds and info designed package

"Fresh Store, Fresh Start!"

 

Tick Tick Tock... Time Piece Project

Is it Friday yet?

This short week isn't turning out to be so short after all. I feel overwhelmed with my to-do list and I haven't even written it out. Hurry up and wait, the story of my week! I have hurried to get everything done because I feel behind, but to my amazement I have been finishing on time if not early. Now off to write my to-do list and hurry to class... scatter brain day!

Aqua Vitae + Socks & Stockings [Materials Board]

Levels of Comfort is the store composed from the concept aqua vitae and the products socks and stockings. The idea behind the scene of the store as well as its levels in storage and sock length came from the inspirational city Venice, Italy.  I chose to use this place for inspiration in the design of my store, because aqua vitae is latin for water of life and in Venice, life revolves around water and the levels in which it rises and falls. This is related to socks and stockings, not only in the literal sense of different levels of socks; but also in the sense of warmth and dryness that comes from these socks in the different levels of use.  The color choices were subdued so that the bright colors of the socks took center stage in the custom acrylic bins. The material choices were inspired by an image of Venice, in which you get a taste of the materials that make up the city. This board was difficult to construct, because we had to create the design from the materials we chose. When what we normally do is create the design and then the materials board. 

Goin' to the Chapel and [they're] gonna get married... Rehearsal Style

The invitation I designed for my brother and soon to be sister-in-law's rehearsal dinner. 

[photoshop stamp credit to scully7491.deviantart.com]

Revisioning Retail Case Study One: material investigation

Francesca’s Collections: Eclectic Collections

This store is known for its eclectic collections. The materials used help brand the store, so that when you enter any Francesca’s collections you know the layout and feel at ease shopping. Materials used throughout this store to help branding would be the gold/amber color paint on the walls that helps the dark art, dark wood shelving cases, and other elements stand out. The material surfaces are smooth, with lighting directed to the merchandise in the cases and on walls. They carry the colors throughout to the materials on the walls and floor as well as to their shopping bags. The wooden cases used to display the merchandise, are a deep dark color that is almost black. The floors are black as well, blending into the background so that all the brightly colored merchandise stands out. There is also a pattern to the collection of materials that is for sale on the walls throughout the store. This pattern is usually a collage of pieces from crosses to picture frames, and they are placed on the wall spaces where the large wooden shelving cases are not covering the wall. Francescas

Swoozie’s: Color Speak Volumes

The signature colors speak volumes for this store. The bright orange and pink show the energy of the environment in this store. The materials of products are mostly bright colors, but the tables and shelving used to display the merchandise materials are black, white, or natural wood, smooth, and shiny. The floor is food, so that it gives a neutral backdrop, and the smooth shiny tables and shelves showcase all the brightly colored merchandise so that your eye is immediately drawn to the product. The lights are bright and there is some spotlighting on shelves of products, but the light is mostly bright throughout the store to help keep the energy up. The materials and signature colors are bright and energetic which reflects the feeling you get from all of the merchandise and materials throughout the store.  swoozies

Palm Avenue: Palm Tree’s Galore

Palm Avenue, the home of Lilly Pulitzer, has a definite consistency of materials, which help brand their stores. The black and white awning outside with the signature palm tree is only the start to consistent material choices. The walls inside are pink and green, which are the colors of the font on all the clothing labels, and just about everything has a palm tree on it. The floor is a polished white, which is shiny but because it is white you don’t get distracted from the products by it. All the racks and display tables are black and sometimes glass. The trim of the store is white and the doors to the dressing room are also white shutter doors, to give a beach and high-end boutique feel. The front doors are different as well, they are black on the outside and white on the inside but they are French doors with big metal handles. There are also carpets in two seating area’s which have a grey and white design on them which look expensive, like the clothes, but they do not standout because of the dull color. The clothes stand out mostly because of the bright colors and large amounts of pattern. palm avenue

DSW: You can never have too many shoes!

This store reminds me that simplicity can be a wonderful thing in design. The store is basically a warehouse with rows of shoes [who wouldn’t love this]. The flooring is carpet the racks or cases, which the shoes are on are a soft wood with a soft silver trim. The lighting is bright with huge overhead light fixtures. The shoes standout extremely well in the light, you can see every detail of every shoe in this bright light. The racks are black metal, and the wall displays are the soft wood background and glass shelving. The only bright colors in the store come from the shoes and bags. The signage and shopping bags are even in black and white. Simple materials are key to this retail store, but it works very well. The consistency of muted color in materials and no shiny materials helps the shoes stand out in a crowd. dsw

The Great Outdoor Provision Company: Did somebody say wood?

This outdoor equipment and apparel store has materials to mimic the environment in which you would use the merchandise. The flooring is a non-painted knotty hardwood, as well as the wall paneling. The doors are painted green on the inside and brown on the outside. There are wooden display units, which are not painted as well. There is a glass case at the cash register to display sharp objects or breakable objects. There are silver metal hooks on the walls to display hanging garments. The Lighting is not extremely bright as to keep a natural feel within the store. The outdoor colors and the dull materials are consistent throughout the store and as well as on the brown shopping bag. great outdoor

blog here, blog there, everywhere a blog blog

I have been working on my blog for a week now trying to give it a face lift. This may be a new obsession, because every moment of down time I've had, I seem to be tweaking my blog. I wish I knew more about blogging and how to do all these fun creative things I see on other blogs. They say, "practice makes perfect" and well I've been doin blog[io] for over a week, its getting easier! Homework may not be hard to do this semester if we keep getting assigned such intersting things. Now my next homework assignment in my studio is to go shopping and do case studies on the retail materials. Did someone say SHOPPING?!! Oh how this studio seems to be starting off on the perfect foot for me! Off to investigate/shop... wish me luck!