Aqua Vitae + Socks & Stockings [Materials Board]

Levels of Comfort is the store composed from the concept aqua vitae and the products socks and stockings. The idea behind the scene of the store as well as its levels in storage and sock length came from the inspirational city Venice, Italy.  I chose to use this place for inspiration in the design of my store, because aqua vitae is latin for water of life and in Venice, life revolves around water and the levels in which it rises and falls. This is related to socks and stockings, not only in the literal sense of different levels of socks; but also in the sense of warmth and dryness that comes from these socks in the different levels of use.  The color choices were subdued so that the bright colors of the socks took center stage in the custom acrylic bins. The material choices were inspired by an image of Venice, in which you get a taste of the materials that make up the city. This board was difficult to construct, because we had to create the design from the materials we chose. When what we normally do is create the design and then the materials board.