The invitation I designed for my brother and soon to be sister-in-law's rehearsal dinner.
[photoshop stamp credit to scully7491.deviantart.com]
Monday, August 31, 2009
Revisioning Retail Case Study One: material investigation
Francesca’s Collections: Eclectic Collections
This store is known for its eclectic collections. The materials used help brand the store, so that when you enter any Francesca’s collections you know the layout and feel at ease shopping. Materials used throughout this store to help branding would be the gold/amber color paint on the walls that helps the dark art, dark wood shelving cases, and other elements stand out. The material surfaces are smooth, with lighting directed to the merchandise in the cases and on walls. They carry the colors throughout to the materials on the walls and floor as well as to their shopping bags. The wooden cases used to display the merchandise, are a deep dark color that is almost black. The floors are black as well, blending into the background so that all the brightly colored merchandise stands out. There is also a pattern to the collection of materials that is for sale on the walls throughout the store. This pattern is usually a collage of pieces from crosses to picture frames, and they are placed on the wall spaces where the large wooden shelving cases are not covering the wall. Francescas
Swoozie’s: Color Speak Volumes
The signature colors speak volumes for this store. The bright orange and pink show the energy of the environment in this store. The materials of products are mostly bright colors, but the tables and shelving used to display the merchandise materials are black, white, or natural wood, smooth, and shiny. The floor is food, so that it gives a neutral backdrop, and the smooth shiny tables and shelves showcase all the brightly colored merchandise so that your eye is immediately drawn to the product. The lights are bright and there is some spotlighting on shelves of products, but the light is mostly bright throughout the store to help keep the energy up. The materials and signature colors are bright and energetic which reflects the feeling you get from all of the merchandise and materials throughout the store. swoozies
Palm Avenue: Palm Tree’s Galore
Palm Avenue, the home of Lilly Pulitzer, has a definite consistency of materials, which help brand their stores. The black and white awning outside with the signature palm tree is only the start to consistent material choices. The walls inside are pink and green, which are the colors of the font on all the clothing labels, and just about everything has a palm tree on it. The floor is a polished white, which is shiny but because it is white you don’t get distracted from the products by it. All the racks and display tables are black and sometimes glass. The trim of the store is white and the doors to the dressing room are also white shutter doors, to give a beach and high-end boutique feel. The front doors are different as well, they are black on the outside and white on the inside but they are French doors with big metal handles. There are also carpets in two seating area’s which have a grey and white design on them which look expensive, like the clothes, but they do not standout because of the dull color. The clothes stand out mostly because of the bright colors and large amounts of pattern. palm avenue
DSW: You can never have too many shoes!
This store reminds me that simplicity can be a wonderful thing in design. The store is basically a warehouse with rows of shoes [who wouldn’t love this]. The flooring is carpet the racks or cases, which the shoes are on are a soft wood with a soft silver trim. The lighting is bright with huge overhead light fixtures. The shoes standout extremely well in the light, you can see every detail of every shoe in this bright light. The racks are black metal, and the wall displays are the soft wood background and glass shelving. The only bright colors in the store come from the shoes and bags. The signage and shopping bags are even in black and white. Simple materials are key to this retail store, but it works very well. The consistency of muted color in materials and no shiny materials helps the shoes stand out in a crowd. dsw
The Great Outdoor Provision Company: Did somebody say wood?
This outdoor equipment and apparel store has materials to mimic the environment in which you would use the merchandise. The flooring is a non-painted knotty hardwood, as well as the wall paneling. The doors are painted green on the inside and brown on the outside. There are wooden display units, which are not painted as well. There is a glass case at the cash register to display sharp objects or breakable objects. There are silver metal hooks on the walls to display hanging garments. The Lighting is not extremely bright as to keep a natural feel within the store. The outdoor colors and the dull materials are consistent throughout the store and as well as on the brown shopping bag. great outdoor
Saturday, August 29, 2009
blog here, blog there, everywhere a blog blog
I have been working on my blog for a week now trying to give it a face lift. This may be a new obsession, because every moment of down time I've had, I seem to be tweaking my blog. I wish I knew more about blogging and how to do all these fun creative things I see on other blogs. They say, "practice makes perfect" and well I've been doin blog[io] for over a week, its getting easier! Homework may not be hard to do this semester if we keep getting assigned such intersting things. Now my next homework assignment in my studio is to go shopping and do case studies on the retail materials. Did someone say SHOPPING?!! Oh how this studio seems to be starting off on the perfect foot for me! Off to investigate/shop... wish me luck!
Friday, August 28, 2009
cher bebe
[popart of my niece Lily from bighuglabs.com]
So my very first niece was born yesterday at 6:18 pm, she was 6 pounds 14 ounces 21 inches long! I know all aunts say this, but man she is the prettiest little baby girl i've ever seen. She was born with a full head of dark brown hair and has big bright blue newborn eyes; oh what a heartbreaker she'll be.
Thursday, August 27, 2009
[CAUTION] wet paint
So fresh and so clean clean!
Man, I have wanted to have a blog that I am really proud of, but who knew how hard this would be?! I have been playing in illustrator and photoshop, looking online at famous blogs for ideas and yet it seems less is more. I hope to show my personality, but adding things to express myself and interests is going to take a bit longer. This blog makeover is my first studio assignment for my last undergraduate studio at unc-g. This project is exciting and has made me want to succeed in the studio. I have immersed myself in the blog project and don't want to get out! I feel the urge to fool around with my blog at any free moment. I am not one hundred percent satisfied with my blog, there is always room to improve. So with that being said, here goes nothin'!
Tuesday, August 25, 2009
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